Explore effective methods like attribution modeling, A/B testing, and marketing mix modeling to measure your campaigns' success. Learn how key metrics like ROI, CLV, and CAC can enhance decision-making and optimize marketing strategies for maximum impact.

Livestream sales have reshaped how Vietnamese businesses engage with consumers, especially after the COVID-19 pandemic. While it’s a fast-growing trend with potential to boost sales and expand brand reach, livestreaming also brings challenges that can impact trust and operational stability. Is lives

Unlock your business's potential with social media! Explore the shift from traditional marketing to social platforms, and learn how Vietnam’s digital economy drives e-commerce. Discover the connection between brand building and performance marketing for lasting success.

A must-read for small businesses and individual sellers! Social advertising offers a chance to spread ideas, but in today’s competitive market, success isn’t guaranteed. This article highlights five common mistakes in first-time social advertising. Learn them to boost your future success rate!

We often hear from companies who want to expand their business into Vietnam through EC and digital marketing that they do not know where to start. In this article, we introduce seven steps to efficiently start and optimize your e-commerce sales, based on our experience in supporting such companies!

Criteo and RTB House have a large presence in the digital markets of North America, Europe, and Japan. But, what about Vietnam? In fact, Criteo and RTB House have recently become available in Vietnam! In this article, we will explain the features of those solutions in the Vietnamese market.