Discover how to win in Vietnam’s booming $1B skincare market with Cross-Border Beauty eBook 2025. This free eBook reveals regional consumer insights, AI-powered strategies, and case studies to help beauty brands localize, build trust, and drive sales in a mobile-first landscape.

Many foreign brands enter Vietnam with strong intentions but stumble by misapplying global strategies. From ignoring local buying habits to vague KPIs, this article reveals 10 common mistakes—and how to avoid them for smarter, faster growth in Vietnam.

Vietnam’s 2025 digital reforms are transforming e-commerce and advertising with stricter rules on influencers, livestream selling, and cross-border trade. Businesses must act now to stay compliant, build trust, and stay competitive in this rapidly evolving digital landscape.

Vietnam’s e-commerce market is booming—and so is the competition. To thrive, businesses must build brand awareness across platforms like social media, search, email, and paid ads. Learn why this strategy matters and how to implement it for long-term growth.

Vietnam’s e-commerce sector is growing fast, but so are its environmental challenges. With 84% of consumers willing to pay more for sustainable products, brands embracing green practices in packaging, logistics, and marketing gain a competitive edge and customer trust.

Video commerce blends shopping with entertainment, turning videos and livestreams into powerful sales tools. In markets like Vietnam, it’s reshaping how consumers discover, trust, and buy—driven by mobile use, influencer content, and real-time interaction.