Vietnam’s e-commerce sector is growing fast, but so are its environmental challenges. With 84% of consumers willing to pay more for sustainable products, brands embracing green practices in packaging, logistics, and marketing gain a competitive edge and customer trust.

Video commerce blends shopping with entertainment, turning videos and livestreams into powerful sales tools. In markets like Vietnam, it’s reshaping how consumers discover, trust, and buy—driven by mobile use, influencer content, and real-time interaction.

Shopee remains Vietnam’s top e-commerce platform, but rising fees, intense competition, and stricter policies have led to a sharp drop in active sellers. Learn why small businesses are leaving—and how they can adapt to stay competitive in the changing digital market.

The product detail page is where buying decisions are made or lost. Many brands overlook its importance, leading to missed conversions. Learn how to fix common PDP mistakes, build trust, and create seamless, mobile-friendly experiences that drive sales.

E-commerce brands lose billions to cart abandonment each year—and Vietnam is no exception. From hidden fees to mobile friction and cultural shopping habits, uncover the key reasons customers drop off and the proven strategies to win them back.

In Vietnam’s crowded F&B scene, coffee brands like Katinat use eye-catching cup designs to spark social buzz, boost engagement, and build brand loyalty—turning everyday packaging into a powerful marketing tool that drives emotional connection and sales.