Knowledge Hub
Feedforce members deliver the latest knowledge and information related to digital marketing and development.
Why Optimizing E-commerce Websites for Mobile Devices is Essential?

In Vietnam’s booming e-commerce market, mobile optimization is essential. With over 70% of traffic from smartphones, businesses must focus on speed, usability, and responsive design to boost conversions, enhance user experience, and stay competitive.

Shopping via Livestream - The Vietnamese Consumer Perspective

Livestream shopping is booming in Vietnam, driven by FOMO, trust, and social proof. With millions of sessions monthly, it’s reshaping e-commerce and offering brands a powerful way to engage and convert digital-savvy consumers.

The Impact of Short-Form Videos on E-Commerce Sales in Vietnam

Short-form videos are transforming Vietnam’s e-commerce, driving engagement and sales on platforms like TikTok. More and more brands thrive with viral campaigns. Explore key trends, top product categories, and future opportunities shaping the digital market.

Methods for Measuring the Effectiveness of Marketing Campaigns

Explore effective methods like attribution modeling, A/B testing, and marketing mix modeling to measure your campaigns' success. Learn how key metrics like ROI, CLV, and CAC can enhance decision-making and optimize marketing strategies for maximum impact.

TikTok Shop: The Best and Worst Product Categories for Sales Success

TikTok Shop is revolutionizing Vietnam’s e-commerce, excelling in categories like fashion, beauty,... through engaging "shoppertainment." Yet, high-end electronics and generic products struggle due to trust issues and limited appeal. Discover strategies to thrive in this content-driven marketplace!

Why TikTok is a Game-Changer for E-commerce in Vietnam

TikTok Shop is transforming Vietnam’s e-commerce with its "shoppertainment" model, blending shopping and entertainment. Local brands like Yody and Dutch Lady, and global players like Some By Mi, are thriving with live-streaming and influencer marketing, driving sales and capturing young, digital-fir

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