Explore Vietnam’s booming e-commerce landscape and rising sales. Learn about top platforms like Shopee, Lazada, TikTok Shop, and Tiki, and their customer segments. Discover the importance of diversification and customer experience to maximize your business potential in this dynamic market.

Unlock your business's potential with social media! Explore the shift from traditional marketing to social platforms, and learn how Vietnam’s digital economy drives e-commerce. Discover the connection between brand building and performance marketing for lasting success.

The "Sell me this pencil" scene shows the importance of understanding customer needs. This article explores the digital evolution of the marketing funnel, adapting the AIDA model with engagement. Brands must map personalized journeys and align strategies with key touchpoints.

A must-read for foreign companies in Vietnam facing B2B marketing challenges! Learn key strategies to leverage your strengths in social media and digital content marketing. We share examples from "Employment Agency" and "M&A Brokerage" with insights on effective websites, media, and sales tactics.

Shopee, holding 63% of Vietnam’s e-commerce market, offers Shopee Ads as a key business growth tool. This article explains the three types—Search, Discovery, and Boost Ads—and their strategic use. Mastering these ads boosts customer acquisition, brand awareness, and revenue growth.

A must-read for small businesses and individual sellers! Social advertising offers a chance to spread ideas, but in today’s competitive market, success isn’t guaranteed. This article highlights five common mistakes in first-time social advertising. Learn them to boost your future success rate!