We often hear from companies who want to expand their business into Vietnam through EC and digital marketing that they do not know where to start. In this article, we introduce seven steps to efficiently start and optimize your e-commerce sales, based on our experience in supporting such companies!

A must-read for small businesses and individual sellers! Social advertising offers a chance to spread ideas, but in today’s competitive market, success isn’t guaranteed. This article highlights five common mistakes in first-time social advertising. Learn them to boost your future success rate!

Introducing SEA-Market Connector: a revolutionary app for e-commerce businesses in Southeast Asia. Seamlessly integrating with Shopify, it simplifies local and cross-border sales management, streamlining product handling and optimizing operations for the region’s vibrant market.

Shopee, holding 63% of Vietnam’s e-commerce market, offers Shopee Ads as a key business growth tool. This article explains the three types—Search, Discovery, and Boost Ads—and their strategic use. Mastering these ads boosts customer acquisition, brand awareness, and revenue growth.

A must-read for foreign companies in Vietnam facing B2B marketing challenges! Learn key strategies to leverage your strengths in social media and digital content marketing. We share examples from "Employment Agency" and "M&A Brokerage" with insights on effective websites, media, and sales tactics.

The "Sell me this pencil" scene shows the importance of understanding customer needs. This article explores the digital evolution of the marketing funnel, adapting the AIDA model with engagement. Brands must map personalized journeys and align strategies with key touchpoints.