Daisuke Mori

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Feedforce Vietnam provides EC support, advertising agency, and app development in Ho Chi Minh City, Vietnam.

Feedforce Vietnam

We write articles on how to operate each e-commerce platform in Vietnam and Southeast Asian markets, knowledge, and key points of advertisement operation from our unique point of view.

Feedforce Vietnam's knowledge base

For foreign companies in Vietnam that are having difficulties with their B2B business marketing activities, this is a must-see! When conducting marketing activities utilizing social media and digital content, it is necessary to understand the trends of Vietnamese companies and consider measures that take advantage of your strengths. In this article, we introduce some specific marketing activities that we have supported in the past in the "Employment Agency" and "M&A Brokerage Business," referring to some examples of Vietnamese companies. In particular, we have highlighted the use of websites and media, which is one of our strengths as a support target, as well as effective sales methods in attracting Vietnamese companies.

B2B Business in the Vietnamese Market - Effective Marketing Strategies for Employment Agency and M&A Brokerage Business 

The iconic "Sell me this pencil" scene illustrates how understanding customer needs is crucial in sales. The article discusses the marketing funnel's evolution in the digital era. The AIDA model (Attention, Interest, Desire, Action) remains relevant, adapted to include engagement. In the digital funnel, customer journeys are personalized, covering discovery, comparison, purchase, advocacy. Brands must align strategies with these touchpoints. The complexity demands precise measurement and innovative strategies. Traditional funnel focus on top/bottom risks missing key stages. Digital marketing offers growth potential via accurate journey mapping.

The Art of Selling: Applying the Marketing Funnel in the Digital Age

Chắc hẳn nhiều bạn đọc có kinh nghiệm là những sản phẩm ở site khi nãy xem thì được hiển thị dưới hình thức quảng cáo nhỉ. Dựa trên lịch sử thao tác quá khứ của những user thế này, tự động tạo ra quảng cáo có tính sáng tạo cao có liên quan đến từng người rồi truyền đi chính là quảng cáo động.

Dynamic Ads (Quảng cáo động) là gì? Cấu trúc, đặc trưng và 3 point để tạo ra thành quả

Shopee, the e-commerce giant in Vietnam, commands a staggering 63% share of sales across all e-commerce platforms. Shopee Ads, an advertising service provided by Shopee, which is truly a treasure trove of business opportunities, is an extremely effective approach. This article lists the three main types of Shopee Ads: Shopee Search, Discovery Ads, and Boost Ads, and details their features and strategic use. By deepening your understanding of Shopee Ads, you can expect to use them effectively and strategically, acquire customers, and increase brand awareness and revenue.

Optimizing Revenue with Shopee Ads: A Deep Dive into Vietnam's E-commerce Giant

Discover the booming e-commerce landscape in Southeast Asia (SEA) and the unique growth trends in Vietnam. Learn about the exponential rise in e-commerce sales and its share of retail, along with projections for the next five years. Find insights on the top e-commerce platforms, including Shopee, Lazada, TikTok Shop, and Tiki, and understand how they cater to different customer segments. Explore the importance of diversification and customer experience to maximize your business potential in the ever-evolving Vietnam e-commerce marketplace.

E-commerce in Vietnam: Trends, Growth, and Choosing the Right Platform for Your Business

Discover Southeast Asia's thriving e-commerce boom! Uncover insights on population trends, major players Shopee & Lazada, and the region's remarkable growth potential.

Southeast Asia's E-commerce Boom: Market Overview and Insights

CPAS advertising is an ad serving method specific to Southeast Asia, and is a Facebook and Google ad serving method that allows behavioral data from e-commerce malls such as Shopee, Lazada, and Tiki to be used for targeting ad serving on Facebook and Google. Among them, we will explain how to get started with Shopee CPAS ads. Note that it may take about 2~3 weeks from the start of preparation to the start of actual ad serving for Shopee CPAS ads.

Unlocking Success: A Beginner's Guide to Shopee CPAS on Facebook in Vietnam

If you are operating Shopee in Vietnam and would like to consider upgrading to a higher plan, Shopee Mall, but the information source is in Vietnamese, it is difficult to do research. Therefore, we will explain the requirements to join Shopee Mall and the advantages and disadvantages of Shopee Mall!

Upgrading to Shopee Mall in Vietnam: Advantages and Disadvantages for Sellers

Feedforce Vietnam's past support achievements.

Feedforce Vietnam's case studies

Please use this form to contact Feedforce Vietnam.

Contact Feedforce Vietnam

We support a wide range of media such as Shopee, Lazada, Tiki, Facebook, Google, TikTok, etc.

Feedforce Vietnam's Approach to Digital Advertising Operation

フィードフォースベトナムは、ベトナムのホーチミンでEC支援・広告代理・アプリ開発をしています。

フィードフォースベトナム

ベトナムや東南アジア市場での各ECプラットフォームの運営方法やナレッジ、広告運用のポイントなどを独自の視点で記事にします。

フィードフォースベトナムの記事

ベトナムでB2Bビジネスのマーケティング活動にお困りの日系企業・外資企業のお客様必見！ソーシャルメディアやデジタルコンテンツを活用したマーケティング活動をするに当たっては、ベトナム企業の傾向も理解しながら、お客様の強みを活かした施策を検討する必要があります。この記事では、当社が過去にサポート経験がある「人材紹介ビジネス」と「M＆A仲介ビジネス」について、いくつかのベトナム企業の例も挙げながら、具体的なマーケティング活動をご紹介しています。特に、当社がサポート対象として強みとしているウェブサイト・メディアの活用や、ベトナム企業を誘引する際の効果的な営業方法をまとめました。

ベトナム市場のB2Bビジネス-人材紹介/M＆A仲介ビジネスを例に効果的なマーケティング施策を解説

映画『ウルフ・オブ・ウォールストリート』で有名なシーン「このペンをオレに売れ。」は、マーケティングファネルを正しく理解し、カスタマージャーニーに上手く適用したことで、顧客ニーズを的確に捉えた例として知られています。長年広く活用されてきたマーケティングファネルにAIDAモデル（注意、関心、欲求、行動）がありますが、マーケティングの根本的な価値観として変わらないものの、製品の多様性とデジダル時代の急成長に伴い、消費者行動も複雑化し、全てのタッチポイント（顧客接点）や購買決定要因を網羅するには不十分になってきました。デジタル時代のマーケティングファネルは、例えばエンゲージメント（主にソーシャルメディアを通じた企業/商品/ブランドと顧客のコミュニケーションや深い関係性）の観点が不可欠です。また、市場には何百万ものブランドが存在し、Google検索、TikTok、Facebookなど、様々なソーシャルメディア・タッチポイントを通じて消費者に認知されるように、マーケティングファネルのあらゆる段階で、デジタルカスタマージャーニーを理解する必要があります。複雑さゆえに革新的な戦略が求められる時代となりましたが、マーケティングファネルの中で正しいデジタルジャーニーをたどれば、より正確で費用対効果の高いマネジメントが可能になります。

セールス技法：デジタル時代におけるマーケティングファネルの活用

経済成長・デジタル成長の両面で成長を牽引しているベトナムは、EC市場で2022年にすでに140億米ドルを達成し、2025年には320億米ドルに達すると予想されています。ベトナムは、2021年から2025年にかけてすべてのECカテゴリーで30%以上の成長が見込まれる東南アジア唯一の国です。ベトナムではデジタルチャネルの多様化が進んでいます。Shopee・Lazada・Tikiのような比較的長く使われているECストアと、TikTok Shopのようなソーシャルコマースの2種類に分けられます。

【2023年版】Shopee・Lazada・Tiki・TikTok Shopの違いを徹底解説＆選び方のポイント

CPAS広告は、Shopee・Lazada・TikiなどのECモールの行動データをFacebookやGoogleの広告配信のターゲティングに利用する、東南アジア特有の広告配信手法です。その中でも、今回はFacebookと連携するShopee CPAS広告のはじめ方を解説します。

Shopee CPAS広告（ベトナム編）：Facebook広告と連携する手順

ベトナムでShopeeを運営していて、「上位プランのShopee Mallへのアップグレードを検討したいけど、情報源がベトナム語なのでリサーチが大変」という方向けに、Shopee Mall加入の条件や、メリット・デメリットを解説します！

Shopee Mall加入ガイド（ベトナム編）：条件とメリット・デメリットを解説

ソーシャルメディアがビジネスにもたらす可能性を解き明かす！ソーシャルメディアの登場により、認知度向上といったブランド構築を目的とした戦略が生み出された一方、「パフォーマンス」（売上）に直結しない指標として注力できず悩まされるケースもあります。この記事では、急成長するベトナムのデジタル経済やデジタル時代のマーケティングファネルを踏まえ、ソーシャルメディアをマーケティングやECで活用するポイントを詳しく解説しています。これらを正しく理解し、マーケティングアプローチに効果的に適用することで、持続的な売上増加が期待できるマーケティングへと導きます。

マーケティング効果の最大化：ソーシャルメディアのパワーを活かす

フィードフォースベトナムの過去の支援実績です。

フィードフォースベトナムの過去の支援実績

フィードフォースベトナムへのお問い合わせはこちらのフォームからどうぞ。

フィードフォースベトナムへのお問い合わせ

Shopee・Lazada・Tiki・Facebook・Google・TikTokなど、幅広い媒体に対応しています。

フィードフォースベトナムのデジタル広告運用の考え方

ベトナムおよび東南アジアで最大のECモールであるShopeeとLazadaにはそれぞれ異なる特徴があります。

ShopeeとLazadaの特徴

Feedforce Vietnam's privacy policy

Ho Chi Minh City, Vietnam, 1 March 2023 - FEEDFORCE VIETNAM COMPANY LIMITED announces the launch of the "Cross-Border EC Feed," on the Shopify App Store which helps Shopify merchants manage local and cross-border accounts with Shopee and Lazada more efficiently.

FEEDFORCE VIETNAM COMPANY LIMITED Launches Cross-Border EC Feed App to Help Shopify Merchants Manage Shopee and Lazada Local and Cross-Border Accounts More Efficiently

Shopee and Lazada, the largest e-commerce malls in Vietnam and Southeast Asia, have different characteristics.

Shopee and Lazada Features

Unlock the true potential of social media for your business! Explore the evolution of marketing strategies, from traditional media to the transformative power of social platforms. Dive into insightful data on Vietnam's booming digital economy and its impact on e-commerce and marketing. Understand the vital connection between brand building and performance marketing, and how they create a sustainable path to success. Take your digital marketing to new heights by harnessing the power of social media and optimizing your marketing approach for maximum impact.

Maximize Marketing Impact in Vietnam: Unleashing the Power of Social Media

Shopify App, “Cross-border EC Feed” is for more efficient management of cross-border on Shopee and Lazada. By connecting Shopify and Shopee/Lazada, product management is basically handled on Shopify, eliminating the "lack of resources" that can be an issue when starting cross-border EC, while promoting sales to the 600 million market in Southeast Asia. It will be released in early March, 2023.

Why not start cross-border EC within Southeast Asia?

Feedforce Vietnam was established in Ho Chi Minh City in November 2021, as a part of Feedforce Group. We are engaged in cross-border EC related services such as Shopify App development and EC support business.

越境ECを検討しやすくします