Livestream sales have reshaped how Vietnamese businesses engage with consumers, especially after the COVID-19 pandemic. While it’s a fast-growing trend with potential to boost sales and expand brand reach, livestreaming also brings challenges that can impact trust and operational stability. Is lives

Explore Vietnam’s booming e-commerce landscape and rising sales. Learn about top platforms like Shopee, Lazada, TikTok Shop, and Tiki, and their customer segments. Discover the importance of diversification and customer experience to maximize your business potential in this dynamic market.

Unlock your business's potential with social media! Explore the shift from traditional marketing to social platforms, and learn how Vietnam’s digital economy drives e-commerce. Discover the connection between brand building and performance marketing for lasting success.

We often hear from companies who want to expand their business into Vietnam through EC and digital marketing that they do not know where to start. In this article, we introduce seven steps to efficiently start and optimize your e-commerce sales, based on our experience in supporting such companies!

Every entrepreneur, from novices to seasoned veterans, knows that building an online store is no easy feat. It's a journey filled with challenges and opportunities, a journey that Shopify has supported millions of people worldwide through.

This article gives SMEs in Vietnam a clear digital strategy for thriving in a saturated market. It covers campaign structuring, brand storytelling, optimizing KPIs, strategic ads, and using Shopify. Focusing on data-driven tactics, it also highlights common pitfalls and how to avoid them.