UGC videos are short, authentic clips created by real users—not brands—that showcase genuine product experiences. This article explains what UGC videos are, why they build trust and drive engagement, and how brands can create effective, relatable content for social media success.


![[Webinar archive] Cross-Border Beauty 2025: How Skincare Brands Can Win Vietnamese Hearts with AI in Action](https://cdn.prod.website-files.com/66398a128daf987056d4054a/68be65d1bd774e34773a640c_image.png)
