Vietnam’s digital market in 2025 marked a clear turning point as e-commerce platforms consolidated, AI-driven advertising became the norm, and agency roles shifted upstream. This article reviews what changed, what accelerated, and how brands can adapt strategically heading into 2026.

Vietbeauty & Cosmobeauté Vietnam 2026 will unite 750+ global exhibitors and 15,000+ trade buyers at SECC, offering the region’s most comprehensive beauty marketplace. With emerging trends, expert-led conferences, and high-level B2B matchmaking, the event is a prime gateway to Vietnam’s rapidly growi

Third-party cookies are fading, making it harder for marketers to track user journeys, measure conversions, and optimize ads. This article explains how cookie restrictions affect targeting and attribution—and how Google, Meta, and Apple are evolving with privacy-safe tools like Consent Mode v2, CAPI

Meta Dynamic Ads automatically show the most relevant products to each user based on their behavior, helping brands boost conversions with personalized, data-driven retargeting. This guide explains how they work, how to set them up, and how to optimize them for maximum performance.

Attribution modeling helps marketers understand which channels and touchpoints influence a customer’s decision to convert. Instead of crediting only the first or last interaction, models like data-driven attribution reveal how search, social, retargeting, email, and other steps work together across

ChatGPT said: Beautycare Expo Vietnam 2026 returns to Hanoi, bringing together global beauty brands, distributors, and industry professionals. The event offers product showcases, buyer programs, and networking opportunities to help businesses expand into Northern Vietnam’s fast-growing beauty marke