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Ads/E-commerce support (広告/EC支援について)

Feedforce Vietnam is the top e-commerce marketing and development agency in Vietnam. We offer comprehensive digital marketing and e-commerce solutions, specializing in services for international businesses looking to expand in Vietnam. From performance marketing across platforms like Shopee, Lazada, and TikTok Shop to Shopify store and app development, we provide expert strategies to enhance brand awareness and sales. Trust our one-stop support for effective digital and e-commerce operations in Vietnam.

Feedforce Vietnam | Top E-commerce Marketing and Development Agency in Vietnam

Today heralds a new era for e-commerce enterprises with the launch of SEA-Market Connector, a groundbreaking app designed to revolutionize the management of both local and cross-border sales channels in the vibrant Southeast Asian market. This transformative tool integrates seamlessly with Shopify, offering businesses an unparalleled solution for efficient product management and navigation of the complexities associated with cross-border e-commerce.

Empower your e-commerce with SEA-Market Connector: Manage local and cross-border sales seamlessly in Southeast Asia

We write articles on how to operate each e-commerce platform in Vietnam and Southeast Asian markets, knowledge, and key points of advertisement operation from our unique point of view.

Feedforce Vietnam's knowledge base

For foreign companies in Vietnam that are having difficulties with their B2B business marketing activities, this is a must-see! When conducting marketing activities utilizing social media and digital content, it is necessary to understand the trends of Vietnamese companies and consider measures that take advantage of your strengths. In this article, we introduce some specific marketing activities that we have supported in the past in the "Employment Agency" and "M&A Brokerage Business," referring to some examples of Vietnamese companies. In particular, we have highlighted the use of websites and media, which is one of our strengths as a support target, as well as effective sales methods in attracting Vietnamese companies.

B2B Business in the Vietnamese Market - Effective Marketing Strategies for Employment Agency and M&A Brokerage Business 

The iconic "Sell me this pencil" scene illustrates how understanding customer needs is crucial in sales. The article discusses the marketing funnel's evolution in the digital era. The AIDA model (Attention, Interest, Desire, Action) remains relevant, adapted to include engagement. In the digital funnel, customer journeys are personalized, covering discovery, comparison, purchase, advocacy. Brands must align strategies with these touchpoints. The complexity demands precise measurement and innovative strategies. Traditional funnel focus on top/bottom risks missing key stages. Digital marketing offers growth potential via accurate journey mapping.

The Art of Selling: Applying the Marketing Funnel in the Digital Age

This article provides SMEs in Vietnam with a detailed digital strategy to thrive in a saturated market. Highlighting efficient campaign structuring, diversified sales channels, and the importance of brand storytelling, it emphasizes actionable steps, such as optimizing KPIs, strategic ad placements, and leveraging e-commerce platforms like Shopify for brand sustainability. The guide also covers common pitfalls and how to avoid them, underlining the significance of a data-driven approach and brand identity in achieving e-commerce success.

Unlocking Growth: Digital Strategy to Win the Market for SMEs in Vietnam

Chắc hẳn nhiều bạn đọc có kinh nghiệm là những sản phẩm ở site khi nãy xem thì được hiển thị dưới hình thức quảng cáo nhỉ. Dựa trên lịch sử thao tác quá khứ của những user thế này, tự động tạo ra quảng cáo có tính sáng tạo cao có liên quan đến từng người rồi truyền đi chính là quảng cáo động.

Dynamic Ads (Quảng cáo động) là gì? Cấu trúc, đặc trưng và 3 point để tạo ra thành quả

Shopee, the e-commerce giant in Vietnam, commands a staggering 63% share of sales across all e-commerce platforms. Shopee Ads, an advertising service provided by Shopee, which is truly a treasure trove of business opportunities, is an extremely effective approach. This article lists the three main types of Shopee Ads: Shopee Search, Discovery Ads, and Boost Ads, and details their features and strategic use. By deepening your understanding of Shopee Ads, you can expect to use them effectively and strategically, acquire customers, and increase brand awareness and revenue.

Optimizing Revenue with Shopee Ads: A Deep Dive into Vietnam's E-commerce Giant

Every entrepreneur, from novices to seasoned veterans, knows that building an online store is no easy feat. It's a journey filled with challenges and opportunities, a journey that Shopify has supported millions of people worldwide through.

Conquering E-commerce with Shopify in Vietnam: A Journey from Idea to Success

Discover the booming e-commerce landscape in Southeast Asia (SEA) and the unique growth trends in Vietnam. Learn about the exponential rise in e-commerce sales and its share of retail, along with projections for the next five years. Find insights on the top e-commerce platforms, including Shopee, Lazada, TikTok Shop, and Tiki, and understand how they cater to different customer segments. Explore the importance of diversification and customer experience to maximize your business potential in the ever-evolving Vietnam e-commerce marketplace.

E-commerce in Vietnam: Trends, Growth, and Choosing the Right Platform for Your Business

Discover my journey at Feedforce Vietnam, from comprehensive onboarding and hands-on training to mastering digital marketing strategies across e-commerce, social media, and advertising platforms like Zalo Ads. Explore how I contributed to projects enhancing brand awareness, optimizing sales, and refining industry-specific tactics in Vietnam's dynamic market. This internship experience has been instrumental in shaping my expertise in digital marketing and e-commerce.

My Internship Experience at Feedforce Vietnam: Navigating Digital Marketing and E-commerce

Discover the essential guide to mastering the digital marketplace with our article on Shopify's marketing tools. Tailored specifically for Vietnam, this comprehensive overview highlights key strategies and tools that help enhance online visibility and customer engagement. Learn about localized email marketing, social media management, SEO optimization, and analytics tools, plus tips on integrating Shopify with local marketplaces and global platforms like Google Analytics. Perfect for Shopify store owners looking to boost their online presence and sales in Vietnam's dynamic e-commerce landscape.

Harnessing Marketing Tools for Shopify Success in Vietnam

Criteo and RTB House have a large presence in the digital markets of North America, Europe, and Japan. But, what about Vietnam? In fact, Criteo and RTB House have recently become available in Vietnam! In this article, we will explain the features of those solutions in the Vietnamese market.

Maximize Your Vietnamese E-Commerce Reach: Criteo & RTB House Solutions

A 'must see' for those involved in small businesses and individual sellers! The advent of social advertising has given thier new businesses the chance to spread their ideas widely. However, in today's increasingly competitive digital market, it is not easy to successfully utilize social advertising for business. This article presents five common failiares that can easily be made when operating it for the first time. By understanding them in advance, you can improve the success rate of your future social advertising!

Why New Businesses Usually Fail with Social Advertising in Vietnam

Discover Southeast Asia's thriving e-commerce boom! Uncover insights on population trends, major players Shopee & Lazada, and the region's remarkable growth potential.

Southeast Asia's E-commerce Boom: Market Overview and Insights

CPAS advertising is an ad serving method specific to Southeast Asia, and is a Facebook and Google ad serving method that allows behavioral data from e-commerce malls such as Shopee, Lazada, and Tiki to be used for targeting ad serving on Facebook and Google. Among them, we will explain how to get started with Shopee CPAS ads. Note that it may take about 2~3 weeks from the start of preparation to the start of actual ad serving for Shopee CPAS ads.

Unlocking Success: A Beginner's Guide to Shopee CPAS on Facebook in Vietnam

If you are operating Shopee in Vietnam and would like to consider upgrading to a higher plan, Shopee Mall, but the information source is in Vietnamese, it is difficult to do research. Therefore, we will explain the requirements to join Shopee Mall and the advantages and disadvantages of Shopee Mall!

Upgrading to Shopee Mall in Vietnam: Advantages and Disadvantages for Sellers

We often hear from companies who want to expand their business into Vietnam through EC and digital marketing that they do not know where to start. In this article, we introduce seven steps to efficiently start and optimize your e-commerce sales, based on our experience in supporting such companies!

7 Strategic Steps to Kickstart Your E-Commerce Venture in Vietnam: A Beginner's Roadmap

The revenue of e-commerce platforms in Vietnam has been increasing year after year, and there is no doubt that this is a market with great potential. However, the number of businesses entering this market is increasing as well, creating fierce competition. This article provides 6 tips for increasing sales on Shopee, the EC mall with the largest market share in Vietnam. Based on the tips, you can strategically seize business opportunities in the e-commerce market!

06 Tips to optimize your Shopee store to increase sales in the Vietnam market

Join us for an exclusive webinar where we dive deep into the essential strategies and insights outlined in our latest eBook on cosmetic marketing, which 300+ people downloaded. This session is designed for marketing professionals, brand managers, and business owners who are looking to enhance their marketing efforts in the highly competitive cosmetics industry.

[Webinar at 1 pm, July 9th] Cosmetics Market Insight in Vietnam E-commerce 2024 - How to win

In Vietnam, 78.44 million people use the internet, making up 79.1% of the population. Users spend an average of 5 hours daily online. For businesses, websites are essential as official channels and platforms for transactions, making them crucial for competitive advantage. Effective website usage involves leveraging its reach, visibility, and functionalities to boost business operations through increased engagement and efficient online transactions.

Website audit - The criteria for maximum performance of your website in Vietnam

Are you ready to take your cosmetic brand global? We’re thrilled to invite you to an exclusive workshop to equip you with the knowledge and tools needed to succeed in the highly competitive US market through Amazon Global Selling.

Cosmetics Workshop with Amazon Global Selling & Feedforce

Feedforce Vietnam's past support achievements.

Feedforce Vietnam's case studies

Please use this form to contact Feedforce Vietnam.

Contact Feedforce Vietnam

We support a wide range of media such as Shopee, Lazada, Tiki, Facebook, Google, TikTok, etc.

Feedforce Vietnam's Approach to Digital Advertising Operation

フィードフォースベトナムは、ベトナムEC・デジタルマーケティングの代理店です。ベトナムで販路を拡大する日系企業、外資企業向けに、Shopee・Lazada・TikTok Shopなどのプラットフォームの運用代行から、Shopifyストアやアプリの開発まで行います。ブランド認知度と売上向上のための戦略立案から実行までを一気通貫でご提供します。

フィードフォースベトナム｜ベトナムECをマーケティング・技術で支援する代理店

ベトナムや東南アジア市場での各ECプラットフォームの運営方法やナレッジ、広告運用のポイントなどを独自の視点で記事にします。

フィードフォースベトナムの記事

ベトナムでB2Bビジネスのマーケティング活動にお困りの日系企業・外資企業のお客様必見！ソーシャルメディアやデジタルコンテンツを活用したマーケティング活動をするに当たっては、ベトナム企業の傾向も理解しながら、お客様の強みを活かした施策を検討する必要があります。この記事では、当社が過去にサポート経験がある「人材紹介ビジネス」と「M＆A仲介ビジネス」について、いくつかのベトナム企業の例も挙げながら、具体的なマーケティング活動をご紹介しています。特に、当社がサポート対象として強みとしているウェブサイト・メディアの活用や、ベトナム企業を誘引する際の効果的な営業方法をまとめました。

ベトナム市場のB2Bビジネス-人材紹介/M＆A仲介ビジネスを例に効果的なマーケティング施策を解説

映画『ウルフ・オブ・ウォールストリート』で有名なシーン「このペンをオレに売れ。」は、マーケティングファネルを正しく理解し、カスタマージャーニーに上手く適用したことで、顧客ニーズを的確に捉えた例として知られています。長年広く活用されてきたマーケティングファネルにAIDAモデル（注意、関心、欲求、行動）がありますが、マーケティングの根本的な価値観として変わらないものの、製品の多様性とデジダル時代の急成長に伴い、消費者行動も複雑化し、全てのタッチポイント（顧客接点）や購買決定要因を網羅するには不十分になってきました。デジタル時代のマーケティングファネルは、例えばエンゲージメント（主にソーシャルメディアを通じた企業/商品/ブランドと顧客のコミュニケーションや深い関係性）の観点が不可欠です。また、市場には何百万ものブランドが存在し、Google検索、TikTok、Facebookなど、様々なソーシャルメディア・タッチポイントを通じて消費者に認知されるように、マーケティングファネルのあらゆる段階で、デジタルカスタマージャーニーを理解する必要があります。複雑さゆえに革新的な戦略が求められる時代となりましたが、マーケティングファネルの中で正しいデジタルジャーニーをたどれば、より正確で費用対効果の高いマネジメントが可能になります。

セールス技法：デジタル時代におけるマーケティングファネルの活用

ベトナムの中小企業がデジタル戦略を通じて市場での成長を実現するための重要なステップと戦略的方向性を概説します。効率的なキャンペーンの構成から、広告の複製、販売チャネルの多様化、ブランドストーリーの構築に至るまで、企業が直面する課題に対処し、成功に導くための具体的な方法を詳細に説明します。

中小企業がベトナム市場で勝ち抜くデジタル戦略

ベトナムのECモール大手Shopeeは、全ECプラットフォームで売上高の63％という驚異的なシェアを誇っています。まさにビジネスチャンスの宝庫と言えるShopeeが提供する広告サービス「Shopee広告」は、非常に有効なアプローチと言えます。この記事では、Shopee広告の主な種類として「Shopee検索広告」「ディスカバリー広告」「ブースト広告」の3つを挙げ、特徴や戦略的な使用方法を詳細に説明しています。Shopee広告の理解を深めることで、効果的に活用し、顧客を獲得、ブランド知名度・収益アップに繋げることが期待できます。

Shopee広告による収益の最適化：ベトナムの巨大ECモールを深堀りする

経済成長・デジタル成長の両面で成長を牽引しているベトナムは、EC市場で2022年にすでに140億米ドルを達成し、2025年には320億米ドルに達すると予想されています。ベトナムは、2021年から2025年にかけてすべてのECカテゴリーで30%以上の成長が見込まれる東南アジア唯一の国です。ベトナムではデジタルチャネルの多様化が進んでいます。Shopee・Lazada・Tikiのような比較的長く使われているECストアと、TikTok Shopのようなソーシャルコマースの2種類に分けられます。

【2023年版】Shopee・Lazada・Tiki・TikTok Shopの違いを徹底解説＆選び方のポイント

日本や北米、ヨーロッパのデジタル市場で大きな存在感を放つCriteoやRTB House。「ベトナムでも使えるのか？」と疑問に思われることがありますが、実は最近、ベトナムでもCriteoとRTB Houseの活用が出来るようになりました！この記事ではベトナム市場におけるCriteo・RTB Houseの特徴をわかりやすく解説します。

ベトナムで差をつける広告手法：CriteoとRTB Houseによるダイナミックリターゲティング

中小企業や個人事業に携わる方必見！SNSの登場により、大企業に関わらず新規ビジネスを広く発信するチャンスを得ました。しかし、デジタルマーケティング市場の競争が激化する昨今、SNS広告の活用でビジネスを成功させることは容易ではありません。この記事では、SNS広告を運用する上で陥りやすい5つの失敗例を紹介しています。事前に理解しておくことで、成功確立をアップさせましょう！

ベトナムで新規ビジネスのSNS広告が失敗する理由

CPAS広告は、Shopee・Lazada・TikiなどのECモールの行動データをFacebookやGoogleの広告配信のターゲティングに利用する、東南アジア特有の広告配信手法です。その中でも、今回はFacebookと連携するShopee CPAS広告のはじめ方を解説します。

Shopee CPAS広告（ベトナム編）：Facebook広告と連携する手順

ベトナムでShopeeを運営していて、「上位プランのShopee Mallへのアップグレードを検討したいけど、情報源がベトナム語なのでリサーチが大変」という方向けに、Shopee Mall加入の条件や、メリット・デメリットを解説します！

Shopee Mall加入ガイド（ベトナム編）：条件とメリット・デメリットを解説

ソーシャルメディアがビジネスにもたらす可能性を解き明かす！ソーシャルメディアの登場により、認知度向上といったブランド構築を目的とした戦略が生み出された一方、「パフォーマンス」（売上）に直結しない指標として注力できず悩まされるケースもあります。この記事では、急成長するベトナムのデジタル経済やデジタル時代のマーケティングファネルを踏まえ、ソーシャルメディアをマーケティングやECで活用するポイントを詳しく解説しています。これらを正しく理解し、マーケティングアプローチに効果的に適用することで、持続的な売上増加が期待できるマーケティングへと導きます。

マーケティング効果の最大化：ソーシャルメディアのパワーを活かす

ベトナムにEC・デジタルマーケティングでビジネス進出したいという企業様から、何から手を付ければよいか分からないというお声をよく聞きます。この記事では、弊社のそのような企業様向けの支援実績を踏まえて、EC販売を効率よく開始・最適化するため7つのステップをご紹介します！

ベトナムEC市場攻略！7ステップで始める効率的なオンラインビジネス構築法

ベトナム国内のECモールの売上は年々増加傾向にあり、将来性のある市場であることは間違いありません。ただし、EC市場に参入するビジネスも同様に増加しており、激しい競争が繰り広げられています。この記事では、ベトナムで最大のシェアを誇るECモール「Shopee」で売上を伸ばすための6つのヒントをご紹介しています。ヒントを踏まえて、EC市場で戦略的にビジネスチャンスを掴みましょう！

ベトナム市場でEC販売を伸ばすには？Shopeeストアを最適化する6つのヒント

2024年7月17日にFinT Vietnam社と共催で、ウェビナー「ベトナムローカル市場で勝つためのデジタルマーケティングの秘訣とは？【SNSとECの戦略】」を開催しました。本動画はフィードフォースベトナムのパートになります。ベトナムEC市場の概要を始めとして、実際のEC運用方法やよくある失敗例について詳しく解説しています。

【ウェビナー録画アーカイブ】ベトナムローカル市場で勝つためのデジタルマーケティングの秘訣とは？【SNSとECの戦略】

現在のベトナムでは、インターネットユーザーは総人口の79.1%にあたる7,844万人が利用しており、日々の活動において平均5時間インターネットを使用しています。企業はこのデータを利用し、インターネットプラットフォームでの活動を最大化して競争優位を築くべきです。ウェブサイトは重要な公式コミュニケーションチャネルとされ、多くの購買活動がウェブサイト上で行われています。また、ウェブサイトは製品やサービスを紹介し、顧客との連携を強化し、ビジネス拡大に不可欠です。

ウェブサイト監査：ベトナムでウェブサイトのフォーマンスを最大化するための条件

フィードフォースベトナムの過去の支援実績です。

フィードフォースベトナムの過去の支援実績

フィードフォースベトナムへのお問い合わせはこちらのフォームからどうぞ。

フィードフォースベトナムへのお問い合わせ

Shopee・Lazada・Tiki・Facebook・Google・TikTokなど、幅広い媒体に対応しています。

フィードフォースベトナムのデジタル広告運用の考え方

ベトナムおよび東南アジアで最大のECモールであるShopeeとLazadaにはそれぞれ異なる特徴があります。

ShopeeとLazadaの特徴

フィードフォースベトナムはお客様の製品がシームレスな使用感と操作性で導入できるよう、卓越したソフトウェア手動テストサービスを提供します。

ソフトウェア手動テスト｜フィードフォースベトナム

Join our team as an E-commerce Digital Marketing Intern and gain hands-on experience in E-commerce, digital ads, SEO, social media marketing, and content creation. Perfect for students or recent graduates looking to kickstart their careers in digital marketing. Apply now at Feedforce Vietnam!

E-commerce Digital Marketing Intern at Feedforce Vietnam – Boost Your Career in Digital Marketing!

Feedforce Vietnam's privacy policy

Ho Chi Minh City, Vietnam, 1 March 2023 - FEEDFORCE VIETNAM COMPANY LIMITED announces the launch of the "Cross-Border EC Feed," on the Shopify App Store which helps Shopify merchants manage local and cross-border accounts with Shopee and Lazada more efficiently.

FEEDFORCE VIETNAM COMPANY LIMITED Launches Cross-Border EC Feed App to Help Shopify Merchants Manage Shopee and Lazada Local and Cross-Border Accounts More Efficiently

Our Shopify App, SEA-Market Connector, is for more efficient management of Shopee/Lazada local and cross-border accounts. By linking Shopify and Shopee/Lazada, product/order management is basically handled on Shopify.

SEA-Market Connector

Shopee and Lazada, the largest e-commerce malls in Vietnam and Southeast Asia, have different characteristics.

Shopee and Lazada Features

Unlock the true potential of social media for your business! Explore the evolution of marketing strategies, from traditional media to the transformative power of social platforms. Dive into insightful data on Vietnam's booming digital economy and its impact on e-commerce and marketing. Understand the vital connection between brand building and performance marketing, and how they create a sustainable path to success. Take your digital marketing to new heights by harnessing the power of social media and optimizing your marketing approach for maximum impact.

Maximize Marketing Impact in Vietnam: Unleashing the Power of Social Media

We offer outstanding software manual testing services to ensure that your product is ready for deployment with seamless experience and operation

Software Manual Testing Services

Shopify App, “Cross-border EC Feed” is for more efficient management of cross-border on Shopee and Lazada. By connecting Shopify and Shopee/Lazada, product management is basically handled on Shopify, eliminating the "lack of resources" that can be an issue when starting cross-border EC, while promoting sales to the 600 million market in Southeast Asia. It will be released in early March, 2023.

Why not start cross-border EC within Southeast Asia?

Feedforce Vietnam was established in Ho Chi Minh City in November 2021, as a part of Feedforce Group. We are engaged in cross-border EC related services such as Shopify App development and EC support business.

Cosmetics Workshop with Amazon Global Selling & Feedforce

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